Introduction
Formula 1 runs on two things: innovation and sponsorship. So it’s only right for Seamless Digital to focus on innovation that helps teams create more value for their partners. In developing its new digital advertising solution, Seamless Digital chose to work with McLaren Racing, one of the most iconic and innovative teams in F1. Together, they’re bringing the new technology to the track alongside one of McLaren’s Official Partner that also knows a thing or two about innovation.