05 Jul Majesticks GC and Seamless Digital announce ground-breaking partnership in golf
Majesticks GC today announced a new multi-year partnership that will see Seamless Digital’s cutting-edge technology integrated into the golf bags of the team comprised of Ian Poulter, Lee Westwood, Henrik Stenson, Sam Horsfield and Laurie Canter (injury substitute for Sam Horsfield).
The ground-breaking agreement is the latest integration of Seamless Digital’s dynamic advertising technology within sport, providing the ability to change the branding on golf bags in real-time and the opportunity for brands to create campaign-led messaging. The cutting-edge technology, first developed and applied in Formula One™ enables the team to connect with its fans and engage partners in new and exciting ways, and is a first in the world in golf.
“We are thrilled to have partnered with Seamless Digital to break new ground in dynamic advertising technology within golf. This partnership is a perfect example of our team’s mantra of being ‘excited by opportunity,’ said James Dunkley, Majesticks GC Team Principal. “Our game is changing and for us to be able to utilise the latest technologies is a great example of Majesticks GC embracing the future in sports marketing.
This has been a true passion project for our players, who have enjoyed sharing their ideas and feedback to make this digital first in golf come to fruition. We welcome Seamless Digital as an Official Partner of Majesticks GC and look forward to continuing to work on innovation together in golf.”
“I have enjoyed inputting into the research and development with Seamless Digital to bring dynamic branding technology to golf. Everyone knows my love for F1 and at every opportunity I have looked to see what learnings we can take from the pinnacle of motorsport and apply to our team and sport,” said Ian Poulter, Co-Captain Majesticks GC “I can’t wait to use the first digital golf bag this weekend alongside my teammates and to see the reaction of fans, fellow players and our commercial partners.”
“We are delighted to become an Official Partner with Majesticks GC and launch the first integration of our dynamic branding technology outside of our work with multiple F1 teams and motorsport rights holders,” said Mark Turner, Founder and CEO, Seamless Digital. “Having world-class golfers such as Ian Poulter, Lee Westwood, Henrik Stenson and Sam Horsfield get excited by our technology and have a real input into its integration has been great for everyone involved”.
This feels like a seminal moment for our sports marketing division within Seamless Digital. Being able to change branding in real-time on a golf bag gives greater flexibility and value to teams and partners. Our technology enables more creative options for brands to communicate situationally relevant messages, and we are proving that our dynamic branding technology can be applied ‘in the action’ across many more professional sports.”
This is the third partnership announcement for Majesticks GC in as many weeks, and is a showcase of the opportunities that the LIV format creates.
Watch Majesticks GC and the world’s best players compete this week at LIV Golf London at the Centurion Club, from 7-9 July.
About Majesticks GC
One of the 12 teams competing in LIV Golf League, Majesticks GC is co-captained by Ian Poulter, Henrik Stenson and Lee Westwood. Their mission is to be ‘a winning team and thriving community; making the difference on and off the course #BetterTogether.
About Seamless Digital
Seamless Digital’s pioneering dynamic branding technology was first revealed in sport with the McLaren Racing F1 team and their Official Partner Google at the Austin Grand Prix in 2022. The platform enables Digital- Out-of-Home (DOOH) advertising to be applied to mobile items. The patented hardware, and software allow real-time control of digital media inventory across networks.
The result is situational relevancy for advertisers, providing content and information that is specific to the location, time, and audience. The seamless integration across different professional sports assets (from F1 cars to helmets, golf bags to superbikes) means the lightweight reflective displays are invisible when not in use, allowing them to remain completely concealed within their original environment.
Seamless Digital are proud to partner with the likes of Majesticks GC in golf and McLaren Racing in F1; forward-thinking companies that thrive through technical collaborations and high-performance solutions.
Seamless Digital is a spin out from Silverstone Paint Technology (SPT). Founded in late 2008, the company works with 70 per cent of the F1 grid providing high performance paint technology and coatings. SPT’s leading-edge technology has led to the company becoming Official Technical Partner of INEOS Grenadiers (formerly Team Sky) and high-performance projects with Tour de France winning bikes and British Cycling’s gold medal haul at the Rio Olympics.
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