20 Feb McLaren Racing announces partnership expansion with DP World
McLaren Racing and DP World today announced a partnership expansion, which will see the global supply chain company featured on the McLaren MCL38’s dynamic branding panels throughout the 2024 season.
The partnership between DP World and McLaren began in 2023, supporting the McLaren Formula 1 Team to drive enhanced efficiency, reimagining the team’s supply chain to make it faster, smarter and more sustainable.
McLaren were the first Formula 1 Team to use dynamic branding technology on its race cars in 2022 in collaboration with Seamless Digital. The pioneering and cutting-edge technology will be used exclusively with DP World, allowing them to dynamically change branding on both race cars. A two-display system will be integrated around the cockpit throughout the 2024 season.
DP World branding will continue to be present on the chassis side of the MCL38 and driver overalls of McLaren Formula 1 drivers Lando Norris and Oscar Piastri, and several other McLaren touchpoints for the 2024 season.
Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said:
“It is great to work with DP World and Seamless Digital to bring the dynamic branding panels back to our race cars. We were the first team on the grid to introduce them in 2022, and we continue to innovate, pioneer and push boundaries with our partners. It is fantastic to see our partnership with DP World continue to go from strength to strength.”
Yuvraj Narayan, Deputy CEO & Chief Financial Officer, DP World, said:
“The addition of the dynamic panels on the MCL38 are just another way in which we are working together with McLaren F1 to demonstrate smart logistics at every turn. We’re eagerly looking forward to the new season, fuelled by the hope of a strong constructor’s performance and some podiums along the way. It’s going to be a great challenge and promises to be an unforgettable and exciting season.”
Danny van Otterdijk, Chief Communications Officer, DP World, said:
“We are thrilled to see our brand on the dynamic panels of the McLaren MCL38 for the 2024 season. These panels offer more flexibility, allowing us to strategically showcase our brand with exactly the kind of precision you expect from Formula 1. This is the approach we take – whether it’s for our sports partnerships or supporting our customers — we always look to redefine efficiency and embrace cutting-edge technology. The latest development is a testament to both DP World’s and McLaren Racing’s pursuit of excellence.”
For further information, please contact:
● Steve Atkins, Chief Communications Officer, McLaren Racing
Steve.atkins@mclaren.com/ +44 (0) 7590 771 849
● Saskia Wirth, Director, Corporate Communications, McLaren Racing
saskia.wirth@mclaren.com / +44 (0) 7442 934 149
● Fran Campbell, Communications Executive, McLaren Racing
fran.campbell@mclaren.com / +44 (0) 7442 692 253
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 183 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across six racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and David Malukas, the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team drivers Jake Hughes and Sam Bird, the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström, and F1 Academy with ART Grand Prix and Driver Development programme member Bianca Bustamante. The team also competes in the F1 Sim Racing Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.
McLaren Racing – Official Website
About DP World
Trade is the lifeblood of the global economy, creating opportunities and improving the quality of life for people around the world. DP World exists to make the world’s trade flow better, changing what’s possible for the customers and communities we serve globally.
With a dedicated, diverse and professional team of more than 103,000 employees spanning 75 countries on six continents, DP World is pushing trade further and faster towards a seamless supply chain that’s fit for the future.
What’s more, we’re reshaping the future by investing in innovation. From intelligent delivery systems to automated warehouse stacking, we’re at the cutting edge of disruptive technology, pushing the sector towards better ways to trade, minimising disruptions from the factory floor to the customer’s door.
WE MAKE TRADE FLOW.