Majesticks GC and Seamless Digital confirm partnership extension, continuing to showcase digital advertising technology in golf
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17 Sep Majesticks GC and Seamless Digital confirm partnership extension, continuing to showcase digital advertising technology in golf

Posted at 14:00h in Uncategorised by

 

Dallas (September 17, 2024) – Majesticks GC and Seamless Digital today confirm their multi-year partnership extension with continued use of the dynamic displays integrated into the golf bags of the team comprised of Ian Poulter, Lee Westwood, Henrik Stenson and Sam Horsfield.

Since 2023, the Seamless Digital technology has been utilised by Majesticks GC for sponsor activations and brand rotation, fan engagements and regular media content creation and messaging.

As the Team Championships get underway this weekend in Dallas, Seamless Digital and Majesticks are delighted to launch a new and advanced feature, generated by live cloud connectivity, providing real-time content control. This allows the displays to change dynamically ‘in round’. To showcase this functionality Majesticks GC will be displaying live match play scoring for the team world championship on their bags for the season ending event.

As Poulter, Westwood, Stenson and Horsfield take to the course during the Team Championship rounds, their individual bags will automatically update, providing fans at the event an opportunity to follow the players and be kept up to date on scoring in real-time. Another world-first for golf.

“We are thrilled to extend our partnership with Seamless Digital. They’ve proven to be great partners over the last 12 months and continually innovate their technology to provide unique opportunities for our sponsors, fans, players and team, said James Dunkley, Majesticks GC Team Principal.  “We have always been huge advocates of the technology, which has revolutionised traditional branding within sports and maximises commercial opportunity for new and existing partners.”

Ian Poulter, Co-Captain Majesticks GC added; “It’s exciting for us to be first to market with this new real-time functionality, showcasing live in-round scoring at the Team World Championships. Seamless Digital are changing the game with their digital advertising strategy, and we couldn’t be prouder to be extending our partnership with them.”

Mark Turner, Founder and CEO of Seamless Digital, said: “Majesticks GC have been strong advocates for our technology, providing valuable feedback that helps us innovate and push the boundaries of golf tech. We’re thrilled to continue our partnership with both Majesticks GC and LIV Golf. They’ve been excellent partners, and we’re excited for what the future holds. It’s an exciting time for Seamless Digital, especially after successfully launching our technology in INDYCAR this past weekend, expanding our U.S. rollout.”

Watch Majesticks GC and the world’s best players compete this week at LIV Golf Dallas for the final round of the 2024 season, at the Maridoe Golf Club, from 20-22 September.

Access high-res photos here

About Majesticks GC 

One of the 13 teams competing in LIV Golf League, Majesticks GC is co-captained by Ian Poulter, Henrik Stenson and Lee Westwood. Their mission is to be “a winning team and thriving community, making the difference on and off the course” – #BetterTogether.  

About Seamless Digital

Seamless Digital’s pioneering dynamic branding technology was first revealed in sport with McLaren Formula 1 Team and their Official Partner Google at the Austin Grand Prix in 2022. The platform enables Digital-Out-of-Home (DOOH) advertising to be applied to mobile items. The patented hardware, and software allow real-time control of digital media inventory across networks. 

The result is situational relevancy for advertisers, providing content and information that is specific to the location, time, and audience. The seamless integration across different professional sports assets (from F1 cars to helmets, golf bags to superbikes) means the lightweight reflective displays are invisible when not in use, allowing them to remain completely concealed within their original environment. 

Seamless Digital are proud to partner with the likes of Majesticks GC in golf, Juncos Hollinger Racing in INDYCAR and McLaren Racing in F1; forward-thinking companies that thrive through technical collaborations and high-performance solutions. 

Seamless Digital is a spin out from Silverstone Paint Technology (SPT). Founded in late 2008, the company works with 70 per cent of the F1 grid providing high performance paint technology and coatings. SPT’s leading-edge technology has led to the company becoming Official Technical Partner of INEOS Grenadiers (formerly Team Sky) and high-performance projects with Tour de France winning bikes and British Cycling’s gold medal haul at the Rio Olympics. 

Media Contacts

Majesticks GC: Jane MacNeille: media@livgolf.com

Seamless Digital: Aurélie Donzelot: press@seamlessdigital.com

Aurélie Donzelot – press@seamlessdigital.com