Seamless Digital | Seamless digital trials cutting-edge digital advertising technology in INDYCAR with Juncos Hollinger Racing.

12 Sep Seamless digital trials cutting-edge digital advertising technology in INDYCAR with Juncos Hollinger Racing.

Posted at 15:48h in Uncategorised by jarddesignlogins

Nashville (September 12, 2024) – Seamless Digital, a leading innovator in dynamic advertising solutions across sports, is thrilled to announce the first use of the technology in U.S. motorsports, with Juncos Hollinger Racing for the final round of the 2024 NTT INDYCAR Series season.

Partner logos and imagery, which have typically been displayed as static prints on the inner portion of the aeroscreen of the No. 77 Juncos Hollinger Racing Chevrolet, now feature a completely customizable digital display system, forging an innovative look in advertising technology.

“One of our team’s main priorities is to champion the things that other teams haven’t before, leading the charge to change the industry for the better,” said Ricardo Juncos, Founder and Co-Owner of Juncos Hollinger Racing. “The technology and opportunities Seamless Digital provide to our sponsors and partners will allow our team to grow beyond what has been possible before.”

“Connecting and engaging with the INDYCAR community is what guides us here at Juncos Hollinger Racing,” said Brad Hollinger, Co-Owner of Juncos Hollinger Racing. “Integrating this new technology allows us to connect directly with every individual who watches and engages with our sport – and we couldn’t be more excited to lead the way on what this could look like in INDYCAR.”

“We’re delighted to extend our portfolio of sports now using the Seamless Digital system, from Formula 1 to Golf to INDYCAR,” said Mark Turner, Founder and CEO, Seamless Digital. “We were excited to work with INDYCAR and Juncos Hollinger Racing, who have been fantastic collaborators, as we worked through the approval process. This marks a great start for our roll-out into the American sports landscape.”

After successful test runs at tracks earlier in the season, the new digital technology will be displayed on the No. 77 entry of Roman Grosjean at the NTT INDYCAR SERIES season finale in Nashville, Tennessee September 13-15.

Media assets can be downloaded here.

About Seamless Digital

Seamless Digital’s pioneering dynamic branding technology was first revealed in sport with McLaren Formula 1 Team and their Official Partner Google at the 2022 United States Grand Prix in Austin, Texas. The platform enables Digital-Out-of-Home (DOOH) advertising to be applied to mobile items. The patented hardware, and software allow real-time control of digital media inventory across networks.

The result is situational relevancy for advertisers, providing content and information that is specific to the location, time, and audience. The seamless integration across different professional sports assets (from F1 cars to helmets, golf bags to superbikes) means the lightweight reflective displays are invisible when not in use, allowing them to remain completely concealed within their original environment.

Seamless Digital are proud to partner with the likes of Juncos Hollinger Racing in INDYCAR, Majesticks GC in LIV golf and McLaren Racing in Formula 1; forward-thinking companies that thrive through technical collaborations and high-performance solutions.

Seamless Digital is a spin out from Silverstone Paint Technology (SPT). Founded in late 2008, the company works with 70 per cent of the F1 grid providing high performance paint technology and coatings. SPT’s leading-edge technology has led to the company becoming Official Technical Partner of INEOS Grenadiers (formerly Team Sky) and high-performance projects with Tour de France winning bikes and British Cycling’s gold medal haul at the Rio Olympics.